GURUTRENDS

11 million fans: MLS sets all-time attendance record for 2024 season with 16 games to spare

The league’s average attendance of 23,240 fans per game is up 5% from end of the 2023 season

DearMama Gurutrends2 weeks ago

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WHAT HAPPENED?

With 16 games still to play in the regular season, MLS surpassed its previous full-season record with 11,085,336 fans attending matches in 2024 – not including Leagues Cup games – the league announced Monday.

That eclipsed the mark of of 10,900,804 set in 2023. The league’s average attendance of 23,240 fans per game is up 5% from the end of the 2023 season. Decision Day 2024 is Oct. 19.

The New England Revolution (44,110), Atlanta United (43,428), Charlotte FC (38,259) and Toronto FC (30,217) drew MLS’ biggest crowds this past weekend, according to Sports Business Journal, helping to push the league beyond the 11 million mark.

With San Diego FC set to begin MLS play in 2025, the league will be aiming for another record next season.

USA Today Images

THE BIGGER PICTURE
2024 is the third-straight season in which league-wide attendance has risen, but it’s the first time MLS reached the 11 million mark. With the league growing and expanding, on and off the pitch, it’s a sign that soccer fandom in the United States is on the rise, as well.

The 2024 summer transfer window included world-renown stars Olivier Giroud, France’s all-time leading scorer, and Marco Reus, Borussia Dortmund and Germany legend, joining MLS clubs. In addition to Lionel Messi at Inter Miami, the league’s attractive pull for European stars continues to grow as well.
- DID YOU KNOW?
  
  With 16 matches still left in the campaign and Decision Day looming, the Western Conference has already confirmed every single postseason representative. However, seeding is not set, as spots 1-9 are yet to be confirmed.
  
  The LA Galaxy can clinch the conference with an LAFC loss or draw vs the Vancouver whitecaps on Oct. 13.
- USA Today Images
  
  WHAT NEXT FOR MLS?
  
  The final day of the regular season arrives on Oct. 19, but two more matches are set to be played before that. The Columbus Crew host the New England Revolution on Oct. 12, and the Vancouver Whitecaps host LAFC on Oct. 13.