DaBaby Admits He Was ‘Targeting A Specific Audience’ With His Music: ‘I Didn’t Even Care’
FAST DOWNLOAD
DaBaby is extremely excited about his introspective new album How TF is This a Mixtape? — so much so that he now admits it’s the first time he’s been passionate about his music since his brother’s death in late 2020, and that the projects he released between those points was material he “didn’t even care” about.
In an interview with Sway in the Morning on Tuesday (October 1), DaBaby broke it down when talking to Sway about the concept of “survivor’s guilt.” The rapper spoke about his brother Glenn Johnson, who died by suicide in November 2020.
Anything I put out from 2020, after my brother passed — anything I put out after that [until] now, anything I put out between them times, I didn’t even care about that shit,” DaBaby said. “I was just targeting a specific audience, to generate income to keep this shit going. But this is the first time I really cared about a project.”
Check the segment out beginning at the 16:48 mark below.
Just last month, DaBaby launched a mental health platform in honor of his late brother.
Announced during Suicide Prevention Month on Thursday (September 26), the North Carolina rapper’s initiative is titled DaBabyCares and is dedicated to “raising awareness, dismantling the stigma surrounding mental health, and providing essential resources for both youth and adults facing mental health challenges.”
He also partnered with Mental Health America of Central Carolinas for a free downloadable resource toolkit titled “Youth Mental Health 101 Resource Guide.”
In a post to Instagram, Baby said: “To keep it real I been thrown off mentally & spiritually since we lost big bruh. The only thing kept me strong was the kids! Every child in our bloodline a SOULJA, But damn that kids need to be kids.”
He continued: “With that being said I know from experience that the majority of mental health issues come from unchecked childhood trauma & in honor of my brother, my nieces & nephew, and anybody who done lost a loved one to suicide I wanted to utilize my platform to provide the resources and create a safe space where it’s REALLY NEEDED for the ones struggling with mental health. Specifically targeting Black Males & the Youth!”
For more information, head to DaBabyCares.com.
