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Davido, the Afrobeats star, has unveiled his second collection with sportswear giant Puma at the brand’s flagship store in New York.
The partnership, announced last year, has yielded two successful collections — the first in April — with the latest featuring sportswear items such as t-shirts, sneakers, jackets, and bags.
At the launch event, hosted by Rolling Stone reporter Mankaprr Conteh, Davido shared his humble beginnings, saying his initial goal was to have his music played on Nigerian radio.
On the second collection, the singer said: “You know the first collection, we were just testing the waters. Because it was a risk for them. Yes, people love my music, but it is different from people love your music and people buy your products”.
The development comes at about the same time when Wizkid reignited their rift — after Davido announced his first single of 2024.
The ‘Made In Lagos’ hitmaker also taunted Ademola Adeleke, Davido’s uncle who is governor of Osun state.
Responding to one of Davido’s supporters, Wizkid claimed he declined the deal Puma offered him because “they could no longer afford to pay me”.
”U idiot! I turned down Puma cos they could no longer afford to pay me cos I wanted more! Don’t need dat! Way bigger than every artiste u just mentioned! Not jealous ! love em all…With ur dirty ass shirt! Idiot!” Wizkid wrote on X.
Wizkid argued that rejecting the offer showed he was bigger than the ‘Unavailable’ hitmaker.
Davido, who has been active on social media, appeared to have ignored Wizkid, with the former failing to respond to the latter’s tweets.
