“It is not about popularity or streaming” — Grammy CEO reveals how winners are selected for the Grammy Awards (Video)
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“It is not about popularity or streaming” — Grammy CEO reveals how winners are selected for the Grammy Awards (Video)
In a video circulating online, Harvey Mason Jr., the CEO of the Recording Academy—the organisation in charge of the coveted Grammy Award—reveals the process used to choose winners.
The 66th Grammy Award took place in Crypto.com Arena in Downtown Los Angeles, California, on Sunday, February 4, 2024.
But, it was a disappointing experience for Nigerians, since none of the artists that were nominated from the nation—Davido, Burna Boy, Olamide, Asake, Ayra Starr, and Tems—were recognised with any accolades.
In an interview circulating online, the CEO of Grammy dishes out how winners are selected for the awards.
According to him, the only way for artsites to win at the Grammy Awards depends on how the membership of the academy votes.
He added that to be a membership of the recording academy, you must be a professional from the USA working in the music industry.
In his words; “You have to understand that the only way to win is to have the membership of the academy vote for you, to be a member of the academy , you have to be a professional working in music in the United States for now.
He added that the music of qualified artistes for the year will be submitted, the members will listen to it and evaluate the quality of the arts in it.
The CEO said the recording academy members won’t check the sales, the streams, fans, followers while adding that there is no journalism, no community, and music label will be involved.
He concluded that since it based on the voting of the members of the recording academy, opinions are involved and by extension, it is subjective noting that there is no better song or better rap.
Watch the video below;
