Living and sleeping like Paris Hilton: The heiress designs a suite in her family hotel for $1,111 a night

Pink, pink, pink, pink. Paris Hilton’s world is fueled by the color pink. Everything that can be pink is pink, and even what seems impossible is too. To immerse yourself in the particular universe of the singer, heiress, reality TV star and consecrated character of American culture — loved or hated, but a constant presence — is to enter fully into a fantasy of light and color. Glitter, hair, sequins, methacrylate and all the variations of pink, from pale to fuchsia, through bronzes and mauves, are the elements on which she has forged her public image, but they really are her life. And so she expresses it in a new project that closely linked to her roots. The 43-year-old New Yorker has teamed up with the hotel chain that bears her name to design two rooms that reflect her life so that her fans (she has almost 27 million followers on Instagram alone) can experience for a day what it’s like to be, sleep, bathe and have breakfast like Paris Hilton. The experience, however, is limited, as it will only last for the month of October, and it comes with a price tag that is also very Paris Hilton-like: $1,111 a night.

Hilton is a business whiz, as she has been proving for decades. Ever since she became a star of the Los Angeles nights—those where an unknown girl named Kim Kardashian accompanied her holding her bag—she has known how to take advantage of her image as a sweet and childlike heiress, naïve in manners but intelligent at heart. This has caused her family problems that have turned against her, as when in 2007 her grandfather disinherited her of her corresponding $40 million, fed up with her scandals. Paris is the great-granddaughter of Conrad Hilton, the mind behind the hotel chain, and although she was raised in cotton wool and wealth, she was never the recipient of the immense family inheritance. Conrad himself, who died in 1979, left almost all of his inheritance to the Catholic Church. And when Barron, Conrad’s second son and continuer of the legacy, died in 2019 at the age of 91, he donated 97% of his $2.3 billion inheritance to charity. Only 3% was left to his descendants. But that was never an obstacle for her. On the contrary. It gave her wings to evolve, learning how to mix the personal with the professional, which made her one of the first influencers at a time when they didn’t even officially exist, with an audience that has been loyal to her over the years not only in terms of following her, but also buying her perfumes, her home line of products (she sells everything from frying pans to toasters, of decent quality and at reasonable prices) and her records. And now, some of her fans will spending more than $1,000 live like her for a day.

Hilton knew exactly which establishment to choose, because she has been associated with the Beverly Hilton since she was a child. Although she was born in New York, she grew up in Los Angeles, and this hotel was for her a kind of meeting place and family center along with her sister, Nicky, and her cousins; it was common to see the children, and later teenagers, hanging out in its lounges and hallways. The bellboys, those who have been smiling for more than 40 years suitcase in hand, still remember how the Hilton children spent time there and how they themselves, now almost part of the family, went to the supermarket on bicycles to buy diapers. Over time, this playroom became the epicenter of Los Angeles society: since 1961, the Golden Globes have been held in its famous Ballroom in front of more than 1,200 guests, but also the rest of the awards of the city’s film season, except for the Oscars (which do hold their traditional pre-lunch here), as well as many galas (170 a year). That is why it is a special place for the heiress.

Today, far from the partying and the nightlife and turned into the traditional mother and wife she always wanted to be—she has two children, both born via surrogate motherhood—she continues to exploit her image as her best showcase. The creation of the two ephemeral suites at the Beverly Hilton hotel, one of the best known in the entire city of Los Angeles (technically located in the city of Beverly Hills), are linked to the release of her second album, Infinite Icon. Hilton already tried her luck as a singer back in 2006, and after a successful stint as a DJ, she is back on the mics. And there is nothing like promoting herself with a room decorated with photographs from her album on the walls.

Rather than sleeping in a suite, guests are looking for a Paris Hilton-style experience, to feel like an heiress with shiny golden hair for a few hours. That’s why check-in is early (from three in the afternoon) and you can stay until 12:30 the next day, which is late for American habits. The accommodation has been thoroughly prepared for the experience: Paris has decorated and thought out the rooms down to the last detail, has visited them on numerous occasions, and has in fact taken photos and interviews of its new launch, observing all the details. At the lobby there is a trolley to carry suitcases designed specifically for the occasion (pink, it goes without saying). It is easy to identify the rooms from the hallway, which are lit in pink from the outside. Rooms 811 and 817 are on the eighth floor, the highest and most noble floor in the hotel, and have a living-dining room, a bedroom and a large bathroom, all decorated in the obvious style of the businesswoman, with photographs of her and messages on the mirrors: “Always walk as if you were wearing an invisible tiara.”

The carpets are pink fur, the curtains are long and thick, made of pink tulle, the designer chairs are made of pink velvet, the napkins and cutlery are lacquered in pink, the ice is kept in a pink bucket shaped like a disco ball, the swing on the terrace is made of transparent methacrylate and lined with pink, and the lighting has adjustable pink lights. A pair of glasses of pink champagne greet the guest, as well as some strawberries dipped in pink chocolate, a snack board and a dozen silver and red (almost pink!) bottles of water. The attention to detail is quickly appreciated. There is a ring light (pink) set up for taking selfies, and also a karaoke (pink) with two microphones (pink) for singing the night away. On the main wall of the living room, made of faux bronze (pink), there are two Roman-style columns with Paris’s favourite DVDs, most of them romantic comedies such as The Princess Diaries, Legally Blonde, The Holiday or 27 Dresses. There is also one of her adventures on the farm with her friend Nicole Richie in the reality show A Simple Life.

Anyone who sleeps in the Paris room gets a full set of basics: a silk eye mask and pillowcase (pink), a metal bottle of water filled with pink rhinestones, her perfume and her album on vinyl. Throughout the evening, the Hilton details are evident. Room service will come up to three times to bring Paris’s favorite cocktails and mocktails (pink), to prepare a Cosmopolitan with her favorite vodka and triple sec with lemon and pomegranate juice (the mix, of course, is pink) and to bring tea with cookies (pink). The next morning, breakfast is not very nutritious, but it is perfectly aesthetic, which is what this is all about: coffee, tea, Paris’s favorite cereal and yogurt (pink) arrive on a pink tablecloth. All served at 11:11 a.m., considered by some to be something of a magical hour and a number that Paris particularly appreciates, as she has even reflected it in the price of the stay. Anyone who wants to take something from the decor will have to pay for it: the diamond-shaped cushions cost $165; the rugs range between $675 and $850. Living like Paris Hilton may be very pink, but it will never be cheap.