Oat-standing! Harry Kane becomes the face of porridge brand as Bayern Munich & England star aims to grow £75m fortune with new venture

The 31-year-old continues to do the business on the field, as captain of his country and a prolific presence at club level. Kane won the European Golden Shoe with Bayern last season, before helping to fire England to the final of Euro 2024.

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  WHAT KANE SAID

  Kane is now back in Germany and expanding his business interests. It has been revealed that the former Tottenham frontman has invested in the German-British oats company 3Bears. He has said of that partnership: “As an athlete, breakfast is the most important meal for me and of course I pay a lot of attention to what I eat, and what my family eats too. When I discovered 3Bears, I was deeply impressed by how they take oatmeal to a new level.”

  • THE BIGGER PICTURE

    The porridge-producing company, which is based in Munich and was founded in 2016, will allow Kane to get involved in various projects – including developing his own product line and having a say in marketing processes.

  • WHAT NEXT FOR KANE?

    Kane has starred in a comical video promoting his deal with 3Bears, but his day job remains out of the pitch with Bayern. He has already hit two hat-tricks this season, taking him to 10 goals in total, and will be hoping to enjoy a return to England on Wednesday when Bayern face Aston Villa in the Champions League.