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Pusha T has decided to expand from rapping about pushing coca into actually pushing…coffee.
The rapper has launched Grindin Coffee, a coffee brand named after the 2002 debut single by his group Clipse.
The blend will be launched on Saturday (November 16) at Café Tropical in Los Angeles.
“All my dreams & ideas start from my passions,” King Push wrote on Instagram in a post announcing the brand. “Luckily I have been able to find partnerships & platforms to help bring my visions to life. This is just a piece of me & how I start my day.”
Check out his post below.
In addition to the Café Tropical debut, the coffee will also be available at Tyler, The Creator‘s Camp Flog Gnaw festival. Both locations will also feature exclusive merch: Café Tropical will have a limited-edition Grindin Coffee x Carhartt WIP hoodie, while the festival will have other hoodies, in addition to tote bags and t-shirts.
In other Pusha T news, his duo with his brother made a big move recently when it was announced that they have signed with Def Jam to release their highly-anticipated new album Let God Sort Em Out.
While Push is already signed to the label as a solo artist, the duo have opted to ink a deal with the storied company after their prior albums were handled by a variety of labels including Jive and Arista.
The deal was announced on October 28 by Malice on Instagram, where he posted a picture of himself in Def Jam’s offices standing in front of a TV that said: “Def Jam welcomes Clipse.
The rapper also captioned the image: “A picture’s worth…”
Earlier this year, the Virginia duo announced that they were working on their first album in 15 years.
“I think this is where you get the difference between taste and filler. This music is curated. This is a high taste-level piece of work. You can only have that level of taste when you have the fundamentals down to a science. I think it’s been definitely missing. Then there’s the competitive aspect,” Pusha T told Vulture.
Malice added: “This is smart basketball. It’s fundamentals. And not only that, it’s authenticity. It’s what rap should look like if you’re real about your craft, real about your experience, real about your storytelling. It’s bringing the fans along to see the growth, not trying to fit in or fabricate.
“It just seems like in other genres of music, they have the luxury of growing. For some reason, we act like we’re not supposed to evolve. This is what the true evolution of the Clipse looks like. It’s just good to be able to show that and still have high-level raps.”
