FAST DOWNLOAD
In recent weeks, a curious trend has taken over social media: animals posing in front of the mirror as if they were taking selfies. However, the kangaroo selfie has generated even more of a stir, becoming the profile photo of many users.
This initiative by National Geographic, called ‘Wild Life Selfies’ , has attracted the attention of thousands of Internet users who are looking to discover what is behind these original images, which show kangaroos, bears and even gorillas simulating the human act of capturing their reflection in the mirror.
What does this animals in the mirror campaign mean?
National Geographic’s campaign , created by Brazilian agency Diomedia, uses the selfie phenomenon, an icon of modern digital culture, to establish a connection between the audience and wildlife.
The creators explain that they chose this format as a way to represent animals in human situations and to make the audience reflect on their behavior on social media. By showing animals ‘posing’ like humans, the campaign invites us to think about people’s relationship with the digital world and the importance of animal conservation.
National Geographic shared these images on platforms like Instagram and Facebook, where they quickly went viral. The posts achieved over 10,000 shares and a significant increase in audience engagement. The response was so positive that the campaign was extended to other platforms, capturing the attention of a global audience.
Animals in selfie mode
In the images, different animals ‘pose’ in scenes that mimic typical human selfies. A bear appears to admire its reflection in the bathroom, while a gorilla and a raccoon are also shown in similar settings.
Perhaps the most endearing is the kangaroo, who appears alongside her baby, as if the two were sharing a moment in front of a mirror in an elevator. This series of images stands out for its humor and tenderness, allowing viewers to see these animals as unique characters with their own ‘personalities’.
This campaign managed to connect with the public not only for its creativity and freshness, but also for its underlying message about the protection of wildlife. The ‘ animal selfies’ not only reflect a parody of digital culture, but also open a space to talk about the importance of caring for and preserving the natural environment in which these animals live.
